top of page

BEAUTY AND COSMETICS

Identify trends, increase sales, dominate the market.

The beauty and cosmetics sector is driven by innovation, changes in consumer preferences, and intense competition. To stay ahead, brands need to rely on real-time insights and data-driven strategies.

inteligencia de mercado_beleza e comsmeticos.jpg

Dominate the market with data intelligence

Monitor competitor prices: Stay informed about market variations and make data-driven strategic decisions.

 

Optimize your pricing: Utilize dynamic pricing models to increase profitability and competitiveness.

 

Analyze market trends: Anticipate sector movements and align your portfolio with consumer demand.

 

Access your competitors' stock availability: Be constantly updated on market movements and the availability of your main competitors.

With intelligent monitoring, it is possible to track competitor pricing in real time, optimize your own pricing strategy, and identify market trends before the competition. Furthermore, analyzing your competitors' stock availability allows you to anticipate opportunities and mitigate risks, ensuring a solid position in the sector.

OCTAPRICE

Optimize yout strategy

Transform consumer insights into competitive advantages with solutions that enhance your performance.

+6.5% INCREASE IN REVENUE AND -15% IN INVENTORY COSTS

According to the report "Beauty Tech Trends 2024" by Euromonitor International, cosmetics brands that adopt dynamic pricing achieve an average revenue growth of 6.5% and a 15% reduction in inventory costs.

​

​

+40% ACCURACY IN

PRODUCT LAUNCHES

Research by the Kantar Group indicates that beauty companies that use artificial intelligence for trend analysis can reduce operational costs by 19% and improve the effectiveness of product launches by up to 40%.

​

+32% MARKET RESPONSE SPEED

"A study by Cosmetics Business Research demonstrated that cosmetics brands implementing predictive analysis technologies respond 32% faster to changes in consumer behavior, ensuring greater relevance and competitiveness in the beauty and wellness market.

+6.5% INCREASE IN REVENUE AND -15% IN INVENTORY COSTS

bottom of page