Product matching sounds fancy, but it’s really just a way to confirm that your product is the same item someone else is selling—regardless of how it’s labeled or described. At its core, it’s a process driven by deep learning that looks at a product’s words, images, and even subtle attributes like packaging size or color. Then it decides if it’s a match across different websites.

By recognizing these detailed traits, companies can sync their catalogs, compare competitor pricing, and figure out which SKUs are truly identical. Think of it like a supercharged detective who spots two items that are the same, even if they come wrapped in slightly different boxes.