Price Intelligence in the Pet Market: How a Brazilian Company Protected Its Brand and Standardized Reseller Prices

Competition in the pet market in Brazil is becoming increasingly intense. With the sector’s constant growth and the rise of online sales, numerous challenges arise for brands that want to maintain their product reputation while also ensuring price standardization among authorized resellers. In this article, you will discover how a Brazilian pet industry leader overcame these obstacles, ensuring pricing consistency and strengthening its brand credibility through Octaprice’s solutions.

The pet market landscape in Brazil

The pet market in Brazil has shown significant growth in recent years. According to industry research, the country is among the largest pet markets in the world, with continuous projections of increased product consumption and pet adoption.

• According to ABINPET (Brazilian Association of the Pet Products Industry), the pet sector in 2022 generated approximately R$ 52 billion, a 14% increase compared to the previous year.

• Brazil has over 55 million dogs, making it the 2nd largest pet market globally in terms of dog population, according to IBGE data.

• Additionally, online sales of pet products are on the rise, with market estimates indicating that e-commerce already accounts for around 20% of the sector’s total revenue, demonstrating its growing potential.

This expansion opens doors to numerous business opportunities, but it also brings challenges. Various players—including manufacturers, retailers, and marketplaces—compete for consumer attention, highlighting the need for effective competitor monitoring and a well-structured price intelligence strategy.

Key challenges: brand reputation and price standardization

This leading pet brand in Brazil faced two major pain points:

• Brand reputation

The company identified unauthorized resellers selling its products on marketplaces and e-commerce platforms. This created a perception of lack of control over product quality and authenticity. Additionally, this scenario complicated brand policy enforcement and standardized service maintenance.

• Price standardization among authorized resellers

The company had contracts with authorized resellers, setting minimum and maximum pricing to prevent unfair competition. However, some partners sold below the recommended price, sometimes even lower than the brand’s official store prices, leading to internal competition and product devaluation.

The solution: market intelligence and product matching with Octaprice

To address these challenges, the brand sought Octaprice’s expertise in product matching, price intelligence, and market monitoring. The main goal was to identify unauthorized resellers and ensure that authorized resellers complied with pricing policies.

1. Mapping resellers across different marketplaces

Octaprice conducted a comprehensive mapping of the brand’s products on major Brazilian marketplaces, such as Mercado Livre, Amazon, and Magalu. This process included identifying all resellers listing the products, leading to valuable insights on:

• Seller information

• Active listings

• Product availability and variations (kits, unit sales, descriptions, sizes, etc.)

2. Price tracking and offer combinations

Octaprice performed product matching and competitor monitoring across all listings. The platform identified price variations in unit sales and bundled products (kits).Custom product bundling is a common practice across multiple industries, but it is particularly relevant in the pet market, where customers seek pricing advantages.

This phase was crucial in identifying:

• Authorized resellers selling below or above the permitted pricing policy

• Unauthorized resellers selling products without an official commercial relationship with the brand

3. Real-time data and continuous monitoring

Using price intelligence and e-commerce data solutions, Octaprice provides regularly updated reports, enabling the company to:

• Protect its brand reputation by tackling unauthorized resellers

• Correct price distortions among authorized resellers

• Maintain competitiveness across multiple sales channels

Results achieved

1. Brand protection

Identifying unauthorized resellers allowed the company to take corrective actions, removing unauthorized listings and reinforcing consumer trust, ultimately preserving the brand’s image and credibility.

2. Price standardization

With continuous monitoring, the company began notifying resellers who failed to follow minimum price guidelines, ensuring a healthier and fairer competitive environment.

3. Strengthening partnerships

Conversations with authorized resellers became more transparent. With market monitoring reports, the brand aligned expectations and consolidated long-term business relationships.

4. Increased online visibility

Implementing SEO best practices in product descriptions and marketplace listings helped the brand stand out against competitors, improving product discoverability and online presence.

Conclusion

This Brazilian pet market leader’s journey demonstrates how data collection and price intelligence can be crucial for brand protection and reseller price standardization. By identifying unauthorized sellers, enforcing pricing policies, and unifying market information, the company not only resolved its primary challenges but also strengthened its reputation in one of Brazil’s fastest-growing sectors.

Through Octaprice’s competitive monitoring and product matching solutions, the brand established a more transparent and competitive sales environment, shielding itself from harmful market practices while simultaneously creating new business opportunities.

In a rapidly expanding pet industry, having accurate, real-time data is essential for making strategic decisions that drive sales growth and brand positioning.

Want to achieve similar results for your business?

Visit octaprice.com.br and discover how our intelligence solutions can take your market strategy to the next level.